October 14, 2014

When: Tuesday October 14th, from 5:00PM to 8:30PM

Where: Davis & Gilbert LLP
1740 Broadway, New York, NY 10019
19th floor

Don’t miss this opportunity to talk AdTech with industry insiders and discover exciting prospects for investment and collaboration.


Agenda:
5 – 5:30 p.m. Registration
5:30 – 6:15 p.m. Cocktail and networking reception
6:15 – 6:25 p.m. Introduction, Richard S. Eisert, Technology, Digital Media & Privacy Partner, Davis & Gilbert LLP
6:25 – 6:55 p.m. Keynote Presentation by: Allie Klein6:55- 7:45 p.m. Presentations by:Bill Lederer, Founder and CEO, MediaCrossing
Ron Jacobson, Co-Founder & CEO, Rockerbox
Joseph Galarneau, CEO &  Co-Founder, Mezzobit
7:45  – 8:30 p.m. Networking

Keynote Speaker: Allie Kline, Chief Marketing Officer, AOL Platforms

Presenting Companies:

MediaCrossing Inc. is the leading independent digital media trading innovator that is reinventing programmatic buying and selling. MediaCrossing makes automated digital media guaranteed and real-time buying and selling easier, more effective, and more efficient for publishers, marketers and agencies. MediaCrossing eliminates inefficiencies in the digital media buying process by delivering exceptional value, execution, transparency, results, and liquidity in display, video, social and mobile tradable ad inventory with other channels in development. Powered by its innovative, proprietary Mx PlatformTM offering trading, data, analysis, and reporting,  MediaCrossing’s managed service platform precisely identifies prospective and in-market audiences, values available ad inventory on a per impression basis, and executes the trade at the right price for less.

Rockerbox analyzes over 4 billion ad requests a day to assess the real time intent of consumers based on their browsing patterns across the web. With our technology, advertisers can find, target, and optimize campaigns towards users based on their most recent actions (e.g. target users that have spent the last 10 minutes exclusively on finance sites). With these real-time behavioral indicators, Rockerbox has enabled advertisers including Shutterstock, Bonobos and Square to run smarter campaigns that drive better results with lower budgets. Rockerbox is founded by a team of early AppNexus product managers and data scientists and is based out of NYC.

Mezzobit empowers digital enterprises to capture more value from online visitors by regaining control of third-party data collection and
tracking. Its free core platform, used by 400+ brands such as Fast Company and American Media, speeds up websites while cutting IT costs for publishers, e-commerce sites and brand marketers. Paid products stem the flow of data leakage that claims billions in lost advertising and sales revenue, and also address ad viewability, mobile apps, and privacy management.


Sponsored by:

Organized by:

Saddlerock Advisors