Don’t miss this opportunity to talk AdTech with industry insiders and discover exciting prospects for investment and collaboration.
5:30 – 6:15 p.m. – Cocktails and networking
6:15 – 6:25 p.m. – Introductions from Richard S. Eisert, Digital Media, Technology & Privacy Partner, Davis & Gilbert LLP
6:25 – 7:55 p.m. – Speakers moderated by Melissa Roth, Team Lead: Adtech & Digital Media, Withum+
Warren Zenna, President US, Location Sciences
Joel Wright, President & Founder, #Hashoff
Mike Teitelman, CEO & Founder, Trapica
Ahmet Tosun, CEO & Founder, Poltio
8:00 – 9:00 p.m.- Networking
Over 42% of all mobile adspend includes location.
However, 80% of location data may be inaccurate.
Advertisers have addressed viewability, fraud & brand safety.
Location now demands similar independent verification.
As more brick and mortar based business understand the importance of targeting people in specific locations or DMAs, the demand for accurate location data will increase.
One of the current realities is that while there exists a general awareness that the accuracy and authenticity of location data is not reliable, no one really knows the extent nor the nature of the problem.
Location Sciences has developed a platform that independently verifies the accuracy and authenticity of location data. Our platform leverages location sciences technology to provide independent, media-agnostic measurement, analysis and authentication of location-enabled advertising.
In their presentation, Warren Zenna, President US of Location Sciences, will walk you through an overview of the economics of the location data fraud economy and share some insights about their solution.
People trust their friends more than billboards.
#HASHOFF is the pioneer in content marketing for brands and agencies. Our AI solution has analyzed over 140 million content creators and over one billion pieces of content so you can find your perfect creative match.
Brand storytelling has changed forever. Technology has served as the catalyst for this change. #HASHOFF’s iAM search technology and Create marketplace solution are at the center of this evolution. Through the use of artificial intelligence and machine learning we are democratizing content creation models for the “gig” economy in marketing and advertising.
We enable multiple facets of a marketing organizations needs from custom content, influencer marketing, live events and paid media asset development. All while delivering industry leading results for marketers and brands across virtually every consumer product and service category.
Founded in 2014 by Joel Wright and Tom Jessiman under the central premise of disrupting the way brands communicate with consumers on digital platforms. #HASHOFF is headquartered in New York City with offices in Boston and Denver. Backed by agency veterans David Verklin and Steve Farella along with technology industry heavyweights Greg Maffei (CEO of Liberty Media), John Fisher (Manager Partner Draper Fisher Jurvetson) and Carl Sparks (former CEO of Travelocity).
Trapica(A Techstars company) leverages artificial intelligence to optimize targeting decisions in advertising campaigns as they run, allowing marketers to reach the right audiences at the exact time they are ready to convert. Trapica uses AI to update campaign targets and keywords based on who is converting while the campaign is running. We make sure that those marketing ads are getting to the right audiences exactly when they are ready to convert. Our integration is simple – It only takes 2 clicks to add trapica to your marketing campaigns, From there, you will be set up with a Trapica dashboard that highlights the key metrics that we optimize. then, our algorithms take over continuously learning about the audiences that are converting best at that time and Implementing those learning in your marketing campaigns. They take under consideration thousands of targeting options across different social networks. Using our product, Our customers have saved up to 70% off their conversion cost and increased their ROI by 300%.
Poltio is an end-to-end user engagement platform. Working together with brands on everything from target audience discovery to market research on Poltio.com and with its SaaS platforms Poltio Pro and Poltio Live assisting brands with audience engagement, segmentation, insights and lead generation inside their own assets.
Registration subject to verification of credentials. We do not accept registrations from individuals or companies that we deem to offer competitive services. We reserve the right to limit attendance