sonobi2Sonobi: After founding the company in 2012 and creating a successful premium SSP with no outside capital investment, the founders of Sonobi introduced the industry to the first fully enabled RTB solution for accessing Premium Display inventory in January 2014.  Sonobi’s Programmatic Premium PubOS is a software operating system that has the ability to push the advertiser’s demand goals directly into the publisher’s ad server. In this model, the buy-side system allows the buyer to specify their goals, and then through integration with the publisher’s direct ad server can create line items matching the advertiser’s goals.  This technology has been vetted and adopted by key industry leaders including MediaMath, AppNexus, Hearst, Meredith, and Scripps, among others.